浙江省绿茶出口贸易现状及对策分析.docx

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摘要

浙江作为中国绿茶的重要出口省，绿茶作为其传统的一大产业，浙江绿茶生产茶园面积大，绿茶产量高、出口量等均已居全国之首，在中国绿茶出口市场中占有极重要位置。在绿茶市场放开、国际竞争越演越烈，浙江绿茶出口创汇在价格，劳动力及资源优势等方面已渐渐丧失了昔日比较优势，出口创汇前景并不乐观，浙江绿茶出口会经历一个波折的过程。文章以浙江绿茶出口的现状为切入点，主要表现为出口规模总体呈上升趋势，出口市场以塞内加尔、毛里塔尼亚为主，出口企业以小企业为主。然后进行剖析浙江绿茶出口贸易存在的主要问题，从品牌意识薄弱、缺少高附加值的精深加工产品、生产成本不断攀升影响出口效益、出口市场相对集中、绿色贸易壁垒限制绿茶出口展开说明。最后提出一系列浙江绿茶出口发展的对策。加强品牌建设，产品品牌；加强绿茶基地建设，推进产后处理加工；利用先进技术，降低成本；建立多元化市场；抓住机遇，积极应对挑战。

关键词：浙江省绿茶；出口贸易；绿色贸易壁垒

ABSTRACT

AsanimportantexportprovinceofgreenteainChina,Zhejiang,asatraditionalmajorindustry,hasalargeteaplantationarea,highgreenteaproduction,andexportvolume,whichhaverankedfirstinthecountry.ItholdsaveryimportantpositionintheChinesegreenteaexportmarket.Withtheopeningupofthegreenteamarketandincreasinginternationalcompetition,Zhejiang'sexportofgreenteahasgraduallylostitscomparativeadvantagesintermsofprice,labor,andresourceadvantages.Theprospectsforexportearningsarenotoptimistic,andZhejiang'sexportofgreenteawillgothroughabumpyprocess.ThearticletakesthecurrentsituationofZhejianggreenteaexportsasthestartingpoint,mainlymanifestedintheoverallupwardtrendofexportscale,withSenegalandMauritaniaasthemainexportmarketandsmallenterprisesasthemainexportenterprises.Then,themainproblemsinZhejiang'sgreenteaexporttradewillbeanalyzed,includingweakbrandawareness,lackofhighvalue-addeddeepprocessingproducts,increasingproductioncoststhataffectexportefficiency,relativelyconcentratedexportmarkets,andrestrictionsongreenteaexportsduetogreentradebarriers.Finally,aseriesofstrategiesforthedevelopmentofZhejianggreenteaexportsareproposed.Strengthenbrandbuildingandproductbranding;Strengthentheconstructionofgreenteabasesandpromotepostproductionprocessing;Utilizeadvancedtechnologytoreducecosts;Establishingadiversifiedmarket;Seizeopportunitiesa