海南省入境旅游服务贸易问题研究.docxVIP

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摘要

作为促进社会经济发展的重要产业之一，旅游服务贸易在海南省的地位不可撼动。在这之中，入境旅游服务贸易更是重中之重的一环。入境旅游服务贸易的提升可以推动一个省份甚至一个国家的经济增长。在当今时代发展的背景下，越来越频繁的国际交流机遇，入境旅游逐渐进入到国民关注的视野中，国民收入也渐渐有了入境旅游服务贸易这个选项。本文围绕海南省入境旅游服务贸易展开分析，首先，根据搜集所得的近五年数据发现，海南省入境旅游发展态势缓慢、入境旅游收入先增后降、国际游客规模较大。其次，根据对于现有数据的分析得出海南省入境旅游服务贸易所存在的问题：文化距离影响国际游客旅游意向；各市入境游客分布不均，产业发展不平衡；受客观因素影响，入境游可行性降低；国际性宣传不到位，入境客源较少。在文章最后，本文分析上述问题并提出：善用文化优势；合理利用各市生态优势，优化旅游资源分配；发展科技优势，创新入境旅游方式；完善国际化营销模式，提高国际知名度的对策，用以优化海南省入境旅游服务贸易，做到促进海南省入境旅游服务贸易良性发展。

关键词：海南省旅游服务贸易；入境游；国际竞争力

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ABSTRACT

As?one?of?the?important?industries?to?promote?social?and?economic?development,?the?status?of?tourism?service?trade?in?Hainan?Province?is?unshakable.?Among?them,?inbound?tourism?service?trade?is?the?most?important?part.?The?promotion?of?inbound?tourism?service?trade?can?promote?the?economic?growth?of?a?province?or?even?a?country.?In?the?context?of?the?development?of?the?current?era,?with?more?and?more?frequent?international?exchange?opportunities,?inbound?tourism?has?gradually?entered?the?national?attention,?and?the?national?income?has?gradually?become?the?option?of?inbound?tourism?service?trade.?This?paper?focuses?on?the?analysis?of?inbound?tourism?service?trade?in?Hainan?Province.?Firstly,?according?to?the?collected?data?in?the?past?five?years,?it?is?found?that?inbound?tourism?in?Hainan?Province?develops?slowly,?inbound?tourism?income?increases?first?and?then?declines,?and?the?scale?of?international?tourists?is?large.?Secondly,?according?to?the?analysis?of?the?existing?data,?the?problems?of?inbound?tourism?service?trade?in?Hainan?Province?are?found:?cultural?distance?affects?the?tourist?intention?of?international?tourists;?The?distribution?of?inbound?tourists?in?each?city?is?uneven,?and?the?industrial?development?is?unbalanced.?Affected?by?objective?factors,?the?feasibility?of?inbound?tourism?is?reduced;?International?publicity?is?not?in?place,?and?fewer?inbound?tourists.?At?the?end?of?the?article,?this?paper?analyzes?the?above?problems?and?puts?forw