1688店铺运营存在的问题及对策.docx

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摘要

当前，中国电商发展得十分快速，网络购物也开始逐渐融入了人们的日常的生活，而网上店铺数量也越来越多，对市场的争夺也在日益加剧，因此网络店铺的经营也变得更加关键。在如此的形势下，中小企业想要获得长久发展，就一定要建立合理的经营战略，以追求在日益红海的中国电商中激流勇进，不被对手所淹没。本文通过实地调查，对1688网站中的口添福店铺进行深入研究，并分别对网站的发展现状、店铺的运营数据进行分析研究，并通过对店铺运营的数据以及店铺运营现状进行分析，发现口添福店铺运营中存在公司店铺品牌营销不足、营销的创新力度不足、售后服务水平低、店铺专业运营人才不足等问题，针对此提出口添福店铺要构建品牌营销支持体系、创新店铺营销策略、建立健全售后服务体系、培养高素质专业运营人才等建议，力求不断改革和创新，在激烈的行业竞争中脱颖而出。

关键词：口添福店铺；运营管理；店铺运营

ABSTRACT

Atpresent,China'se-commerceisdevelopingveryfast,andOnlineshoppinghasbeguntograduallyintegrateintopeople'sdailylife.Thenumberofonlinestoresisalsoincreasing,andthecompetitionforthemarketisalsoincreasing,sotheoperationofonlinestoreshasbecomemorecritical.Insuchasituation,ifsmallandmedium-sizedenterpriseswanttoachievelong-termdevelopment,theymustestablishareasonablebusinessstrategytopursuethecouragetoadvanceintheincreasinglyredseaofChinesee-commerceandnotbeoverwhelmedbycompetitors.Thisarticleconductsin-depthresearchontheKoutianfustoreonthe1688websitethroughon-siteinvestigation,andanalyzesandstudiesthedevelopmentstatusofthewebsiteandtheoperationdataofthestore.Throughanalyzingthedataofstoreoperationandthecurrentsituationofstoreoperation,itisfoundthatthereareproblemsintheoperationofKoutianfustore,suchasinsufficientbrandmarketing,insufficientinnovationinmarketing,lowafter-salesservicelevel,andinsufficientprofessionaloperationtalentsofthestore,Inresponsetothis,itisproposedthatKoutianfustoresshouldbuildabrandmarketingsupportsystem,innovatestoremarketingstrategies,establishasoundafter-salesservicesystem,andcultivatehigh-qualityprofessionaloperationtalents,strivingtocontinuouslyreformandinnovate,andstandoutinthefierceindustrycompetition.

Keywords:KouTianFustore;Operationmanagement;Storeoperation

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第1章绪论 1

1.1研究背景、目的与意义 1